Juul was once one of the most successful electronic cigarette companies. Earning more than two billion dollars since its inception, the company seemed to make a name for itself within a short period of time. The company’s owners are being accused of using deceptive marketing tactics to lure in young users. Consumers were led to believe that using Juul products was a lot safer than purchasing and smoking traditional cigarettes. Unfortunately, many of the targeted consumers were young adults and teenagers who were led to believe that these products did not contain nicotine. Based on the way the product was advertised, these consumers would assume that the product contained special flavoring and water without containing anything harmful or addictive. It is for this reason, along with many other reasons, that there is now a class-action lawsuit against Juul.
What is the Class-Action Lawsuit About?
The class-action lawsuit was brought against Juul when consumers started to experience adverse reactions after using the product. Due to a large number of consumers impacted by these side effects, a class-action lawsuit was eventually filed against the company. Some of the side effects associated with the use of Juul products include:
- Sore throat
- Chronic cough
- Trouble breathing
- Random headaches/migraines
- Withdrawal symptoms
These are only some of the many side effects that consumers experienced as a result of using these vaping products. Juul failed to mention the possible side effects that consumers could experience when using their products. Instead of providing warnings and making people aware of what could potentially happen to them, they advertised the products as completely safe and even called their products a safer alternative to smoking traditional cigarettes.
Why are Juul Products Causing So Many Problems?
While vaping was initially believed to be a healthier alternative to smoking cigarettes containing nicotine and numerous toxic chemicals, it is now believed that using Juul products is just as bad and possibly even worse. There are certain chemicals in these vaping devices that can cause the lungs to become irritated. If there is irritation present, damage may eventually develop, making it difficult for individuals to breathe. In addition to the chemicals causing irritation to the lungs, these devices contain nicotine just like cigarettes.
The nicotine in the Juul products can easily cause a large number of side effects. It is not uncommon for individuals to experience the following side effects when regularly exposed to nicotine:
- Sore throat
- Dry cough
- Random sweats
- Withdrawal symptoms
When someone attempts to stop using a Juul product, they may begin to experience withdrawal symptoms that cause them to feel anxious and depressed. Nicotine can take a toll on both the mind and body. It is something that should be avoided. Unfortunately, nicotine is included in Juul products, causing young people to become addicted to using these vaping devices.
Targeting Teens and Selling Unsafe Products
Along with their deceptive marketing tactics, the company’s founders are believed to have been purposely targeting teens with their advertisements. The advertisements for Juul were designed in such a way to make vaping seem like the cool, fun thing to do. Because teens are known to give in to peer pressure and go to great lengths to fit in, it is easy to see how the company would take advantage of that while attempting to make more sales.
Not only did the company target teens with advertisements, but they were also found to have been selling unsafe products. A former financial executive who once worked for the company has filed a lawsuit against them while stating that they sold thousands of contaminated pods to consumers. In the lawsuit, the former employee states that the company’s founders were fully aware of the contamination issue and still continued to sell the products to consumers.
Were You a Juul User? Find Out More About Your Legal Options
Did you use Juul products for quite some time? You may have experienced some of the same side effects that others have experienced while using these products that were believed to be safe for consumers. Now that you are fully aware of Juul’s deceptive practices, you may want to know what your legal options are and what you can do to be included in the class-action lawsuit against them. At Heninger Garrison Davis, LLC, we are here to help. We want to make sure you are aware of your legal options. Give us a call at 205-346-0083 to schedule a consultation.